Marketplace sellers & custom goods
Books and taxes for B2B and wholesale ecommerce.
A Faire wholesale order, a net 30 invoice a retailer has not paid yet, tiered bulk pricing, and a manufacturer bill due before the customer pays you. Your own bookkeeper keeps it straight, an accountant checks every transaction, and you get one number a month.
- From $197 a month
- An accountant on every transaction
- Cancel whenever
September came in at $12,700. Two retailer invoices from July are now 60 days overdue, so I flagged them before they became a bigger problem.
- Faire wholesale payoutWholesale sales
- Retailer invoice payment, Bloom & CoDirect wholesale invoices
- Manufacturer invoice, bulk orderInventory purchases
- Freight, LTL shipmentFreight and shipping
- Faire commissionMarketplace fees
Why your books are different
B2B and wholesale ecommerce books go wrong in a few specific spots.
A generalist sees invoices and payments. Your business is orders billed net 30 while inventory has to be bought and shipped now, tiered pricing that changes per customer, and accounts that quietly go overdue while the rest of the business looks fine. When the books do not know that, cash flow problems hide until they are already serious.
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1
Net 30 invoices create a cash gap the books need to show
A retailer's invoice is not paid the day the order ships. Inventory and freight get paid for now, while the sale it funds might not land in the bank for another month or more.
What we doTracks what customers owe and when it is due, so the gap between spending on inventory and getting paid for it is visible, not a mystery. -
2
Overdue accounts get lost in the shuffle
A boutique that has not paid a 45 day old invoice looks the same as any other line on a busy books until someone actually checks the aging, by which point the money can be much harder to collect.
What we doFlags invoices as they age past their terms, so an overdue account gets noticed while it is still worth a phone call. -
3
Tiered and bulk pricing blur real margin
The same product sold at full wholesale price to one account and a bulk discount to another makes it hard to see which customers and order sizes are actually worth the fulfillment effort.
What we doKeeps sales tied to what was actually invoiced per account, so margin by customer stays visible instead of blended into one average. -
4
Faire and direct sales get blended together
A payout from Faire, net of its commission, and a directly invoiced wholesale sale are very different transactions, but both can land in the bank looking like the same kind of deposit.
What we doKeeps Faire sales and direct wholesale invoices in their own lines, so you can see which channel is actually driving the business.
Your categories
The categories Gus keeps for a B2B and wholesale ecommerce business.
Set up once for how orders are billed and paid. You never pick a category. He does, and an accountant checks it.
Money in
- Wholesale salesOrders placed and paid through Faire or a similar wholesale marketplace.
- Direct wholesale invoicesNet 30 or net 60 invoices billed directly to retailers.
- Sample and showroom salesSmaller orders sold at trade shows or from a sample line.
- Retail or direct-to-consumer salesAny direct sales made alongside the wholesale business.
Money out
- Inventory purchasesManufacturer or supplier invoices for goods sold wholesale.
- Freight and shippingLTL freight, pallet shipping, and standard parcel costs.
- Marketplace feesFaire's commission on wholesale orders placed through its marketplace.
- Trade show costsBooth fees, travel, and samples for wholesale trade shows.
- Sales commissionsPay to outside sales reps who bring in wholesale accounts.
- Packaging and labelingRetail-ready packaging, case labels, and shipping cartons.
What we watch for you
- Accounts receivable aging
How much is owed and how overdue it is, so a slow-paying account gets a call before it becomes a loss.
- Margin by account
What each wholesale customer actually nets after bulk pricing and freight, so you know which accounts are worth chasing more of.
- Days to collect
How long it typically takes to get paid after an invoice goes out, so cash flow planning matches reality.
- The set-aside
What you will owe, tracked every month, so April is a number you already knew.
Ask Gus
Things wholesale ecommerce owners ask Gus.
Text him like you would text anybody. He answers in plain English, and when a question is above his pay grade, an accountant looks and gets back to you.
Yes, it is flagged as overdue in your books. I do not chase the customer for you, but I make sure it does not slip past you unnoticed.
Yes, Faire payouts and direct invoices are kept in their own lines, so you can see which channel is actually carrying the business.
I keep it tracked against what actually sells from that order, so the month you paid for it does not look worse than it really is.
The tax side
The tax side of a B2B and wholesale ecommerce business.
Most of what goes wrong here is timing between when inventory is paid for, when it ships, and when the invoice is finally collected.
What your return has to get right
Your accountant signs it, so it gets done right the first time.
- Inventory and cost of goods soldWhat was actually paid for goods sold during the year, not just what was spent restocking, is what counts against sales. Unsold inventory at year end changes what the return shows as profit.
- Accounts receivable and bad debtAn invoice that ultimately never gets paid can sometimes be written off as a bad debt, but only after real collection effort and proper tracking of what was owed.
- Contractor 1099s for sales repsAn outside sales rep paid $2,000 or more in 2026 on commission, not on payroll, gets a 1099-NEC by January 31.
- The pass-through deductionMost owner-operators can take up to 20 percent of business profit off their taxable income. It comes out right when the books are right all year.
Deductions B2B and wholesale ecommerce businesses miss
Your bookkeeper knows what to look for in your statements. You never have to.
- Freight and LTL shipping
- Trade show booth fees and travel
- Sample line products
- Faire commission fees
- Sales rep commissions
- Retail-ready packaging
- Case labels and cartons
- Wholesale catalog printing
- Business insurance
- Warehouse or storage rent
- Invoicing and accounts receivable software
- Bank and wire transfer fees
General information about 2026 federal rules, not advice for your business. Your accountant looks at your actual numbers before anything gets filed.
All year, not just April
A wholesale ecommerce year, kept every month.
Retailers order ahead of their own seasons. Your taxes come on a schedule. Your team keeps you ahead of both. Every month in between, your bookkeeper closes the books and speaks up the moment something looks off.
- January
Plan the year
Last year's return gets started, overdue accounts from the holidays get a final look, and you get a monthly set-aside so April is already handled.
- April
Filed. Done.
Your return is filed and signed. No surprise bill, because the set-aside has been running since January.
- July
Halfway check
Where you stand, what you will owe, and how collection times are trending across your accounts.
- October
Before holiday reorders
Retailers place their biggest orders before the holidays. Before it hits, Gus looks at what inventory to have ready and which accounts to watch closely.
What you get
What you pay depends on what your business needs, and it does not move after that, busy season or slow. No hourly bills, no surprise invoices, no setup fee.
Book a call- Monthly bookkeeping
Every transaction sorted into categories set up for B2B and wholesale ecommerce businesses. You never categorize a thing.
- An accountant checks every transaction
Real review, every month, before your books close. Not a spot check.
- Your business tax return, filed
Prepared, reviewed, and signed by that same accountant every year.
- The monthly number
What you made, what you spent, what to set aside for taxes.
- Your own bookkeeper
A real person assigned to your business, in the app whenever you need them. No hold music.
- On your books all year
Every month, not just in April. Your team speaks up whenever something is worth your attention.
- Cancel any time
No contract. No cancellation call. Your books are yours.
Straight answers
Questions B2B and wholesale ecommerce owners ask first.
Can Gus track which retailers still owe me money?
Yes. He keeps an aging list of what is owed and how overdue it is. Collecting it is your call, but nothing slips past unnoticed.
Do I owe sales tax on wholesale orders?
Wholesale sales to a retailer with a valid resale certificate are usually exempt from sales tax, since the retailer collects it from the final customer. The accountant checks that your resale certificates are on file.
I sell the same product at different prices depending on order size. Does that confuse the books?
No. Gus tracks what was actually invoiced per order, so pricing tiers show up honestly instead of getting blended into one average.
One of my retailers might never pay their invoice. Can that get written off?
Sometimes, after real collection effort and with proper documentation. The accountant reviews whether a bad debt write-off applies to your situation.
I sell through Faire and directly to a few boutiques. Will that get confusing?
No, Gus keeps Faire payouts and direct invoices in their own lines, so you can see which channel is actually worth your time.
My books are behind because I never tracked which invoices got paid. Can that get sorted out?
Yes. Send the bank statements and whatever invoices you have. Gus builds out what is owed and what has been paid, and most owners know where they stand within a week.
Is a real accountant checking my books?
Yes. You get your own bookkeeper, Gus does the first pass on every transaction, and an accountant checks every one before your month closes. That same accountant prepares, signs, and files your business return. Goatkeeper is not a CPA firm, and we never pretend a person looked when they did not.
What does it cost, and can I cancel?
It starts at $197 a month, depending on what your business needs. No setup fee, no hourly bills, no contract. Cancel any time from the app, and your books go with you.
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What makes a bookkeeper worth paying for Every business we keep books for
Book a call
Pick a time. That's the whole signup.
Fifteen minutes with a real person on our team. They look at where your books are, tell you straight what it takes to get caught up, and get you set up on the spot if it fits.
- $197 a month to start
- An accountant on every transaction
- Cancel whenever