Medical practices & clinics
Books and taxes for independent eyewear boutiques.
Designer frames you own outright next to consignment lines, a trunk show that sells out in a weekend, and sunglasses season against a slower winter. Gus sorts all of it, an accountant checks every transaction, and you get one number a month.
- From $197 a month
- An accountant on every transaction
- Cancel whenever
June came in at $16,500. The trunk show weekend alone brought in a third of the month, so I kept that tagged apart from regular walk-in sales.
- Trunk show weekend salesEvent sales
- Lindberg frame orderOwned frame inventory
- Consignment frame sale, three pairsConsignment sales
- Consignment vendor payoutConsignment vendor payments
- Visiting optometrist exam feesExam day revenue
Why your books are different
An eyewear boutique's books go wrong between two kinds of inventory.
Some of what's on your wall you own outright, and some of it belongs to a vendor until it sells. Add a trunk show that does a weekend's worth of sales in two days and a visiting optometrist a few days a month, and a generalist has no framework for any of it.
-
1
Owned and consignment frames carry completely different margin
A frame you bought outright and a frame you're carrying on consignment can sell for the same retail price, but one pays a vendor only after it sells and the other already cost you money the day it arrived.
What we doKeeps owned inventory purchases and consignment vendor payouts in separate lines, so the true margin on each type of frame is visible. -
2
A trunk show weekend skews the whole month
A designer trunk show can bring in a third of a month's sales in a single weekend, and if that revenue isn't tagged separately, a quiet month right after can look like a sudden drop in business.
What we doKeeps trunk show and special event sales in their own line, so a big weekend reads as an event, not as the new normal for every week. -
3
A visiting optometrist's exam fees blend into frame sales
A contracted optometrist who sees patients a few days a month brings in exam revenue that has nothing to do with frame margin, and lumped together you cannot tell if the exam days are worth the arrangement.
What we doKeeps exam day revenue apart from frame and sunglasses sales, so you can see whether hosting exam days is actually paying off. -
4
Sunglasses season hides in year-round frame sales
Sunglasses often sell heavily in summer and around the holidays, while prescription frames sell more steadily year round, and blended together neither pattern is visible.
What we doTracks sunglasses sales against the same season last year, so a summer spike reads as a pattern instead of an unexplained jump.
Your categories
The categories Gus keeps for an eyewear boutique.
Set up once for how owned frames, consignment lines, and events all get paid. You never pick a category. He does, and an accountant checks it.
Money in
- Owned frame salesFrames you purchased outright and sold at retail.
- Consignment salesFrames sold on behalf of a vendor, tracked apart from what you owe them.
- Event salesTrunk shows and special vendor events, kept apart from regular walk-in traffic.
- Exam day revenueFees from a visiting or contracted optometrist's exam days.
- Sunglasses salesSeasonal non-prescription sunglasses, tracked apart from prescription frames.
Money out
- Owned frame inventoryDesigner frames purchased outright from brands you carry.
- Consignment vendor paymentsWhat you owe a vendor once their consignment frames actually sell.
- Retail staff wagesOpticians and sales staff, kept apart from any clinical wages.
- Trunk show and event costsHosting fees, refreshments, and marketing tied to special vendor events.
- Rent and utilitiesThe boutique space and display fixtures.
- Lens lab feesPrescription lens fabrication sent to an outside lab.
- Marketing and social mediaAdvertising and content that drives boutique traffic.
What we watch for you
- Consignment margin
What consignment frames bring in against what's owed to the vendor once they sell.
- Event sales share
How much of the month came from a trunk show or special event versus regular sales.
- Sunglasses seasonal trend
How this season's sunglasses sales compare to the same season last year.
- The set-aside
What you will owe, tracked every month, so April is a number you already knew.
Ask Gus
Things eyewear boutique owners ask Gus.
Text him like you would text anybody. He answers in plain English, and when a question is above his pay grade, an accountant looks and gets back to you.
I keep what consignment frames bring in against what you owe the vendor once they sell, so the real margin is a number you can compare directly to owned inventory.
I keep event sales tagged apart from regular sales, so you can see the boost for what it was instead of expecting every week to look like that one.
I can show you what exam day revenue brings in on its own. Whether the arrangement is worth it is a call for you, not something I decide.
The tax side
The tax side of an eyewear boutique.
Most of what matters here is separating owned from consignment inventory and knowing what qualifies as a deduction.
What your return has to get right
Your accountant signs it, so it gets done right the first time.
- Owned frame inventoryFrames you purchase outright are generally tracked as inventory, with their cost recognized as they sell rather than when you buy them.
- Consignment inventory is differentFrames held on consignment usually aren't your inventory at all until they sell, since the vendor still owns them, which changes how the cost and the payout are reported.
- The pass-through deductionMost owners can take up to 20 percent of business profit off their taxable income. It comes out right when the books distinguish owned sales, consignment sales, and event sales clearly all year.
- Trunk show and event costsHosting fees, refreshments, and marketing tied to a specific vendor event are generally deductible as ordinary business expenses in the year they're paid.
Deductions independent eyewear boutiques miss
Your bookkeeper knows what to look for in your statements. You never have to.
- Lens lab fabrication fees
- Owned frame inventory
- Trunk show hosting costs
- Display fixtures and cases
- Retail staff wages
- Marketing and social media
- Business insurance
- Point of sale software
- Frame cleaning and repair supplies
- Shipping for special orders
General information about 2026 federal rules, not advice for your business. Your accountant looks at your actual numbers before anything gets filed.
All year, not just April
An eyewear boutique year, kept every month.
Trunk shows, sunglasses season, and prescription frame sales each run on their own calendar. Your taxes run on a fixed one. Your team keeps you ahead of both. Every month in between, your bookkeeper closes the books and speaks up the moment something looks off.
- January
Plan the year
Last year's return gets started, and you get a monthly set-aside so April is already handled, even with consignment and owned inventory both in the mix.
- April
Filed. Done.
Your return is filed and signed. No surprise bill, because the set-aside has been running since January.
- July
Halfway check
Where you stand, what you will owe, and whether summer sunglasses sales matched last year's pattern.
- October
Before holiday season
Gus looks at what to stock before December, when gift-giving often drives a second sales push for the year.
What you get
What you pay depends on what your business needs, and it does not move after that, busy season or slow. No hourly bills, no surprise invoices, no setup fee.
Book a call- Monthly bookkeeping
Every transaction sorted into categories set up for independent eyewear boutiques. You never categorize a thing.
- An accountant checks every transaction
Real review, every month, before your books close. Not a spot check.
- Your business tax return, filed
Prepared, reviewed, and signed by that same accountant every year.
- The monthly number
What you made, what you spent, what to set aside for taxes.
- Your own bookkeeper
A real person assigned to your business, in the app whenever you need them. No hold music.
- On your books all year
Every month, not just in April. Your team speaks up whenever something is worth your attention.
- Cancel any time
No contract. No cancellation call. Your books are yours.
Straight answers
Questions eyewear boutique owners ask first.
Do you handle insurance billing for prescription frames?
No. Gus does not handle insurance billing, medical coding, or claims of any kind. Most boutiques see patients paying directly or bringing their own vision plan paperwork, and Gus works from what actually lands in your bank account.
How do you separate owned inventory from consignment frames?
By what you actually paid for. Owned frame purchases are booked as inventory cost, while consignment frames only create a payment to the vendor once they actually sell.
Our trunk show weekend brought in far more than a normal week. Does that mess up our numbers?
No. Gus keeps event sales tagged apart from regular sales, so a strong trunk show reads as an event, not as a new baseline for every week.
A visiting optometrist uses our space a few days a month. How does that get booked?
Exam day revenue stays in its own line, separate from frame and sunglasses sales, so you can see clearly whether the arrangement pays off.
Sunglasses sell great in summer and slow way down in winter. Is that a problem?
It's a normal pattern for this business. Gus tracks it against the same season last year so a summer spike or a winter dip reads as expected, not as a warning sign.
Is a real accountant checking my books?
Yes. You get your own bookkeeper, Gus does the first pass on every transaction, and an accountant checks every one before your month closes. That same accountant prepares, signs, and files your business return. Goatkeeper is not a CPA firm, and we never pretend a person looked when they did not.
What does it cost, and can I cancel?
It starts at $197 a month, depending on what your business needs. No setup fee, no hourly bills, no contract. Cancel any time from the app, and your books go with you.
More in medical practices & clinics
We keep books for the business next door too.
- Compounding pharmacies
- Durable medical equipment (DME) suppliers
- Elective 3D/4D ultrasound studios
- Independent pharmacies
- Medical billing companies
- Mobile nursing & concierge nurse services
- Mobile phlebotomy services
- Mobile x-ray & ultrasound services
- Occupational health & DOT physical clinics
- Orthotics & prosthetics providers
- Sleep clinics
- Wound care clinics
- Allergy clinics
- Audiology & hearing aid centers
- Concierge medicine practices
- Direct primary care (DPC) practices
- Naturopathic doctors
- Occupational therapy practices
- Pediatric therapy clinics
- Podiatrists
- Speech therapy practices
- Sports medicine clinics
- Tattoo removal clinics
- Fertility clinics
- Functional medicine practices
- Independent urgent care clinics
- Optometrists
- Pain management clinics
- Private practice physical therapy
- Regenerative medicine clinics
What makes a bookkeeper worth paying for Every business we keep books for
Book a call
Pick a time. That's the whole signup.
Fifteen minutes with a real person on our team. They look at where your books are, tell you straight what it takes to get caught up, and get you set up on the spot if it fits.
- $197 a month to start
- An accountant on every transaction
- Cancel whenever