Creative & production services
Books and taxes for Webflow and Framer agencies.
A build project, a template you sell on the side, a client's site plan billed through your agency account, and a CMS migration that ran long. Gus sorts all of it, an accountant checks every transaction, and you get one number a month.
- From $197 a month
- An accountant on every transaction
- Cancel whenever
June came in at $10,400. The template you sell in the marketplace had its best month yet, so I kept that royalty income apart from your client build income.
- Lindqvist Co build paymentBuild milestones
- Webflow Marketplace payoutTemplate royalties
- R. Okonkwo dev contractContract developers
- Webflow site plans x4Client hosting resold
- Lottie Files subscriptionSoftware
Why your books are different
Webflow and Framer agency books go wrong at the marketplace and the site plan.
A generalist sees deposits and a monthly software bill. Your business is client build milestones, a client site plan you buy and resell, template royalties from a marketplace, and CMS collection work that gets billed apart from the visual build. When the books blend those, you cannot see which part of the business actually earns.
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1
Marketplace royalties get lost in client income
Template sales through the Webflow or Framer marketplace arrive as a lump payout with dozens of buyers behind it, and it is easy to dump that into the same bucket as a client's $6,000 build payment.
What we doKeeps marketplace royalty income in its own line so you can see what the templates earn separately from client work. -
2
A resold site plan looks like pure income
You bill a client $29 a month for their site plan but Webflow or Framer charges you $24 of it. Counting the full $29 as income overstates what that line actually nets you.
What we doBooks what the client pays as income and what the site plan provider charges you as an expense, so the real margin on hosting shows up. -
3
CMS collection setup gets buried inside the design invoice
Structuring a client's CMS collections, so blog posts, products, or case studies update themselves, is real, separate work that often gets folded into one flat design fee.
What we doFlags CMS and build-out work billed with a design project so you can see how much of a project's income came from structure versus visual design. -
4
A contract developer on a complex interaction build looks like overhead
A tricky scroll animation or a custom code embed sometimes needs a specialist you bring in for one project, and that payment can get lost next to your everyday software bills.
What we doTracks contract developer payments by name so labor cost per project and the 1099 total are both ready when you need them. -
5
Free template giveaways and paid templates get mixed together
A free lead-magnet template and a paid template sold in the marketplace look identical in a bank feed until you remember which one is which.
What we doSeparates paid template income from any promotional or free work so the real royalty number is clear.
Your categories
The categories Gus keeps for a Webflow or Framer agency.
Set up once for how you get paid and what you spend. You never pick a category. He does, and an accountant checks it.
Money in
- Build milestonesClient site builds, billed and counted as design and development stages ship.
- Template royaltiesMarketplace payouts from templates you sell.
- CMS and build-out feesCollections, dynamic content, and structure work billed apart from visual design.
- Client hosting or site plans resoldWhat clients pay you for a plan you manage on their behalf.
- Maintenance retainersMonthly plans for small edits and content updates.
Money out
- Contract developers and designersFreelancers brought in for custom code or overflow design work.
- Client hosting resoldWhat Webflow or Framer charges you for the site plans you resell to clients.
- SoftwareAnimation libraries, stock asset tools, and design plugins.
- Stock assetsPhotos, icons, and fonts licensed for client builds.
- Marketplace feesThe marketplace's cut of your template sales.
- Domain registrationsCustom domains connected on behalf of clients.
What we watch for you
- Royalty income
What templates earn on their own, separate from client project work.
- Hosting margin
What you charge for site plans against what Webflow or Framer charges you.
- Build margin
What a project brought in against contractor cost, so you know which builds are worth it.
- The set-aside
What you will owe on build fees and template royalties, tracked monthly so April holds no surprise.
Ask Gus
Things Webflow and Framer agency owners ask Gus.
Text him like you would text anybody. He answers in plain English, and when a question is above his pay grade, an accountant looks and gets back to you.
As one royalty deposit, kept separate from your client build income, so you can see what the templates are actually earning on their own.
The full amount they pay you counts as income, and the site plan provider's charge to you counts as an expense. I book both, so your real margin is visible.
If he is not on payroll and you pay him $2,000 or more in 2026, he gets a 1099-NEC by January 31. I have been tracking it as we go.
The tax side
The tax side of a Webflow or Framer agency.
Most of what goes wrong here is keeping royalty income, resold hosting, and contractor payments in the right lines.
What your return has to get right
Your accountant signs it, so it gets done right the first time.
- Contractor 1099s for build helpAny developer or designer not on payroll paid $2,000 or more in 2026 gets a 1099-NEC by January 31. Gus tracks each contractor's total as builds and template work happen.
- The pass-through deductionMost owner-operated Webflow and Framer agencies can take up to 20 percent of business profit off their taxable income when build and royalty income is tracked cleanly all year.
- Software and equipment write-offsA new laptop, monitor, or annual software license can usually be written off the year it is bought, same as your animation and design tools.
- Self-employment tax for solo buildersA one-person agency pays 15.3 percent self-employment tax on top of income tax, so the set-aside has to cover both, not just the fee side of the business.
Deductions Webflow and Framer agencies miss
Your bookkeeper knows what to look for in your statements. You never have to.
- Marketplace and site plan fees
- Site plans and hosting resold
- Contract developer fees
- Stock photos and icon sets
- Animation and interaction libraries
- Domain registrations
- Design software subscriptions
- Continuing education courses
- Computer and monitor upgrades
- Coworking or home office share
- Payment processor fees
- Portfolio site hosting
General information about 2026 federal rules, not advice for your business. Your accountant looks at your actual numbers before anything gets filed.
All year, not just April
A Webflow and Framer agency year, kept every month.
Client builds and template royalties both run year round. Your team keeps you ahead of the season and the return. Every month in between, your bookkeeper closes the books and speaks up the moment something looks off.
- January
New year builds begin
Last year's return gets started, the contractor 1099 list is ready, and clients start budgeting for new-year site work.
- April
Filed. Done.
Your return is filed and signed while builds and template royalties keep coming in. No surprise bill, since the set-aside started back in January.
- July
Halfway check
Where you stand, what you will owe, and how template royalties have moved since January.
- October
Before year end
Gus looks at software or equipment worth buying before December and flags any marketplace fee creep.
What you get
What you pay depends on what your business needs, and it does not move after that, busy season or slow. No hourly bills, no surprise invoices, no setup fee.
Book a call- Monthly bookkeeping
Every transaction sorted into categories set up for Webflow and Framer agencies. You never categorize a thing.
- An accountant checks every transaction
Real review, every month, before your books close. Not a spot check.
- Your business tax return, filed
Prepared, reviewed, and signed by that same accountant every year.
- The monthly number
What you made, what you spent, what to set aside for taxes.
- Your own bookkeeper
A real person assigned to your business, in the app whenever you need them. No hold music.
- On your books all year
Every month, not just in April. Your team speaks up whenever something is worth your attention.
- Cancel any time
No contract. No cancellation call. Your books are yours.
Straight answers
Questions Webflow and Framer agency owners ask first.
Does Gus need access to my Webflow or Framer account?
No. Gus works from your bank and payment statements, so template royalties and client payments get sorted without connecting to Webflow or Framer directly.
I sell a handful of templates and run client projects too. Can both be tracked?
Yes. Royalty income and client build income are kept in separate lines so you can see what each side of the business actually earns.
My site plan resale barely breaks even some months. Does that matter for taxes?
It still counts as income and expense on both sides, even if the margin is thin. Gus books it accurately either way.
I do occasional free template drops for marketing. Do those need tracking?
No income to track there, but keep them separate from paid templates in your own notes so Gus does not mistake a promotional giveaway for a sale.
My books are behind by a few months. Can Gus catch up?
Yes. Send what you have. Gus sorts it, the accountant checks it, and most owners know where they stand within a week.
Is a real accountant checking my books?
Yes. You get your own bookkeeper, Gus does the first pass on every transaction, and an accountant checks every one before your month closes. That same accountant prepares, signs, and files your business return. Goatkeeper is not a CPA firm, and we never pretend a person looked when they did not.
What does it cost, and can I cancel?
It starts at $197 a month, depending on what your business needs. No setup fee, no hourly bills, no contract. Cancel any time from the app, and your books go with you.
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What makes a bookkeeper worth paying for Every business we keep books for
Book a call
Pick a time. That's the whole signup.
Fifteen minutes with a real person on our team. They look at where your books are, tell you straight what it takes to get caught up, and get you set up on the spot if it fits.
- $197 a month to start
- An accountant on every transaction
- Cancel whenever