Wedding & event vendors

Books and taxes for calligraphers and stationers.

Custom invitation design, envelope addressing billed per piece, print vendor invoices, and postage money that passes through you but is never really yours. Gus sorts all of it, an accountant checks every transaction, and you get one number a month.

  • From $197 a month
  • An accountant on every transaction
  • Cancel whenever
FebruaryExample month
$4,300
what you made

February came in at $4,300. The postage the Kellers gave me to mail their invitations passed straight through, so it does not count against what I actually made.

  • Semi-custom invitation suite, final paymentInvitation design
  • Envelope addressing, 150 piecesCalligraphy services
  • Letterpress print vendor invoicePrint vendor costs
  • Postage for client mailingPostage pass-through
  • Cardstock and envelope orderPaper and supplies
Money in$9,500
Money out$5,200
Set aside for taxes$950
An example month. Yours will have your numbers.

Why your books are different

A calligrapher and stationer's books go wrong in the same handful of places.

A generalist sees invoices and print bills. Your business is postage money that passes through you but is never yours, print vendor invoices that eat into a design fee, and paper stock bought in bulk once or twice a year. When the books do not know that, the number they hand you is wrong.

  1. 1

    Postage money is not your income

    A couple hands you $340 to cover postage stamps for 150 invitations, and if that lands in your general income, your real design fee gets lost inside money that was never yours to keep.

    What we doKeeps postage pass-through apart from your design and calligraphy fees.
  2. 2

    Print vendor costs get lumped with your design fee

    A letterpress or foil stamp run through an outside print vendor can cost hundreds per order, and if it is not tracked apart from your design fee, you cannot tell what margin the printed piece actually left you.

    What we doKeeps print vendor costs in their own line, apart from your design fee.
  3. 3

    A big paper stock order wrecks the month

    Cardstock, envelopes, and specialty paper get bought in bulk ahead of invitation season, and one big order can make an otherwise normal month look like it cost far more than usual.

    What we doFlags large paper and supply stock-ups, so a bulk order does not distort a single month.
  4. 4

    Envelope addressing gets priced per piece but tracked as one lump

    Calligraphy addressing is billed per envelope, sometimes 100 or more at once, and if that income is not kept apart from flat design fees, you cannot tell whether per-piece pricing is actually worth your time.

    What we doKeeps calligraphy addressing income in its own line, apart from invitation design fees.
  5. 5

    The deposit is not spending money yet

    A couple pays half down on a custom invitation suite months before the wedding, and if it is treated like this month's earned income, the books overstate the design work actually done.

    What we doFlags booked design deposits not yet completed, apart from revenue you have actually earned.

Your categories

The categories Gus keeps for a calligraphy and stationery business.

Set up once for how you get paid and what you spend. You never pick a category. He does, and an accountant checks it.

Money in

  • Invitation designCustom and semi-custom invitation suites.
  • Calligraphy and addressingEnvelope addressing billed per piece.
  • Day-of paper goodsPrograms, menus, and place cards.
  • Save-the-date designDesign work booked ahead of the full invitation suite.
  • Design depositsHeld when a couple books, often months before the wedding.

Money out

  • Print vendor costsLetterpress, foil, and digital printing sent to outside vendors.
  • Paper and cardstock suppliesBought in bulk ahead of busy seasons.
  • Postage pass-throughMoney held for clients' mailing, not your revenue.
  • Design softwareAdobe Creative Cloud and similar tools.
  • MarketingPortfolio website, styled shoots, and wedding shows.
  • Studio suppliesHome office or studio space costs.
  • Shipping and packagingGetting finished pieces to clients safely.

What we watch for you

  • Design deposits on hand

    How much belongs to suites not yet finished, so it is never mistaken for spare cash.

  • Print vendor cost against design fee

    What printing actually costs against what you charge, so pricing keeps up with vendor rates.

  • Calligraphy rate per piece

    What addressing actually pays per envelope, worth knowing before quoting the next big order.

  • The set-aside

    What you will owe, tracked every month, so April is a number you already knew.

Ask Gus

Things calligraphers and stationers ask Gus.

Text him like you would text anybody. He answers in plain English, and when a question is above his pay grade, an accountant looks and gets back to you.

A couple gave me $340 to cover postage for their invitations. Is that my income?

No, that is postage pass-through. I keep it apart from your design fee so your real revenue is not overstated.

My letterpress order for one suite cost $400. How is that tracked?

Apart from your design fee, so you can see the real margin that job left you, not just the total invoice.

I stocked up on cardstock and envelopes before invitation season. Why does this month look expensive?

That is a bigger one-time buy. I flag stock-ups so a bulk order does not make the month look worse than it is.

The tax side

The tax side of a calligraphy and stationery business.

Most of what goes wrong here is mixing your fee with money that is not really yours, and a paper order bought in one big batch.

What your return has to get right

Your accountant signs it, so it gets done right the first time.

  • Sales tax on printed goodsInvitations, save-the-dates, and paper goods are usually taxed as tangible products, even when most of the value is your design work. Rules vary by state, so the accountant checks what applies to you.
  • Postage pass-through is not incomeMoney a client gives you to cover postage usually is not counted as your revenue. The accountant confirms this against how your invoices are written.
  • Contractor 1099sA subcontracted calligrapher or assistant not on payroll gets a 1099-NEC if paid $2,000 or more in 2026, due January 31. Gus keeps that list running.
  • The pass-through deductionMost owner-operators can deduct up to 20 percent of business profit off their taxable income. It comes out right when the books are right all year.

Deductions calligraphers and stationers miss

Your bookkeeper knows what to look for in your statements. You never have to.

  • Print vendor invoices
  • Cardstock and envelope stock
  • Design software subscriptions
  • Calligraphy pens, ink, and nibs
  • Shipping and packaging
  • Portfolio website hosting
  • Styled shoot costs
  • Wedding show booth fees
  • Studio or home office supplies
  • Business cards and branding
  • Continuing education workshops
  • Card processing fees

General information about 2026 federal rules, not advice for your business. Your accountant looks at your actual numbers before anything gets filed.

All year, not just April

A calligraphy and stationery year, kept every month.

Save-the-dates, invitations, and day-of paper goods all order on their own schedule. Gus keeps the return on its own timeline. Every month in between, your bookkeeper closes the books and speaks up the moment something looks off.

  1. January

    Plan the year

    Last year's return gets started, the 1099 list for any subcontracted help is ready, and a monthly set-aside is planned as engagement season brings in save-the-date orders.

  2. April

    Filed and signed

    Your return is filed and signed before the spring invitation rush hits, so tax season never competes with your busiest design weeks.

  3. July

    Halfway check

    Where you stand midyear, what you will owe, and whether this year's orders changed the number.

  4. October

    Before the holiday season

    Holiday cards and a new wave of save-the-dates pick up. Gus looks at paper stock worth ordering before December.

What you get

Starts at$197a month

What you pay depends on what your business needs, and it does not move after that, busy season or slow. No hourly bills, no surprise invoices, no setup fee.

Book a call
  • Monthly bookkeeping

    Every transaction sorted into categories set up for calligraphers and stationers. You never categorize a thing.

  • An accountant checks every transaction

    Real review, every month, before your books close. Not a spot check.

  • Your business tax return, filed

    Prepared, reviewed, and signed by that same accountant every year.

  • The monthly number

    What you made, what you spent, what to set aside for taxes.

  • Your own bookkeeper

    A real person assigned to your business, in the app whenever you need them. No hold music.

  • On your books all year

    Every month, not just in April. Your team speaks up whenever something is worth your attention.

  • Cancel any time

    No contract. No cancellation call. Your books are yours.

Straight answers

Questions calligraphers and stationers ask first.

Can Gus tell the difference between my design fee and postage money clients give me?

Yes. Postage pass-through is kept apart from your design and calligraphy fees, so your real revenue never looks bigger than it is.

My print vendor charges hundreds per order. Does that get tracked apart from my fee?

Yes. Print vendor costs stay in their own line, so you can see the real margin any job left you.

I stocked up on paper before invitation season. Why does that month look expensive?

It gets flagged as a larger one-time buy, so the order does not distort that month's real picture.

Do I charge sales tax on invitations?

Usually, since most states tax printed paper goods as tangible products. The accountant checks what applies to you.

My books are behind from a busy season. Can Gus catch up?

Yes. Send what you have and Gus sorts it. Most stationers know where they stand within a week.

Is a real accountant checking my books?

Yes. You get your own bookkeeper, Gus does the first pass on every transaction, and an accountant checks every one before your month closes. That same accountant prepares, signs, and files your business return. Goatkeeper is not a CPA firm, and we never pretend a person looked when they did not.

What does it cost, and can I cancel?

It starts at $197 a month, depending on what your business needs. No setup fee, no hourly bills, no contract. Cancel any time from the app, and your books go with you.

Book a call

Pick a time. That's the whole signup.

Fifteen minutes with a real person on our team. They look at where your books are, tell you straight what it takes to get caught up, and get you set up on the spot if it fits.

  • $197 a month to start
  • An accountant on every transaction
  • Cancel whenever