Wellness & recovery services
Books and taxes for hypnotherapists.
Flat-fee programs like a three-session quit-smoking package, heavy ad spend to keep the phone ringing, and self-hypnosis recordings sold as a separate product. Gus sorts all of it, an accountant checks every transaction, and you get one number a month.
- From $197 a month
- An accountant on every transaction
- Cancel whenever
January came in at $4,600. New Year quit-smoking bookings were strong, so I kept those program packages as owed sessions until each one is actually delivered.
- Square payout, single sessionsSingle sessions
- Quit-smoking program, 3 clientsProgram packages
- Gumroad payout, recordingsDigital recordings
- Google adsAdvertising
- Office rentOffice rent
Why your books are different
A hypnotherapy practice runs on packages, ad spend, and a product that never runs out.
A flat-fee quit-smoking program is not one sale, it is several sessions owed over time, ad spend often runs higher here than in most solo practices, and self-hypnosis recordings sell without you doing any of the work again. None of that fits an ordinary session-by-session business.
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1
A program package is several sessions, not one sale
A client pays $600 up front for a three-session quit-smoking program, and if the full amount is booked as income the day they sign up, the month looks stronger than it is while the sessions still owed go untracked.
What we doTracks how many sessions are still owed on open programs and counts each one as income only as it is delivered. -
2
Ad spend needs to be judged against what it actually brings in
Hypnotherapy often runs on paid search and social ads more than word of mouth, and without tracking cost against new client bookings, it is easy to keep spending on ads that are not actually paying for themselves.
What we doKeeps advertising costs in their own line so it can be weighed against new program and session bookings over time. -
3
Recordings sell without another session ever happening
A self-hypnosis recording sold through a site like Gumroad brings in income with no follow-up work required, and mixed into regular session revenue, it hides how much of the business is really passive.
What we doKeeps recording sales in their own line, separate from sessions and programs that require your time. -
4
A program guarantee creates a refund risk that needs tracking
Offering a money-back guarantee on a program means some of what looks like income this month could be refunded next month, and without tracking it, a strong month can turn into a surprise reversal.
What we doFlags guarantee-backed programs so refunds are handled cleanly when they happen, without throwing off the months around them.
Your categories
The categories Gus keeps for a hypnotherapy practice.
Set up once for how you get paid and what you spend. You never pick a category. He does, and an accountant checks it.
Money in
- Single sessionsOne-off sessions paid by card or cash.
- Program packagesMulti-session programs like smoking cessation, tracked as owed sessions until used.
- Digital recordingsSelf-hypnosis audio sold online, apart from live sessions.
- Corporate workshopsStress management or wellness sessions booked by employers.
Money out
- AdvertisingGoogle and social ads, tracked against new bookings.
- Office rentSpace rented for in-person sessions.
- Booking softwareScheduling and payment tools.
- Liability insuranceCoverage for the sessions you perform.
- Continuing educationCertification renewal and specialty training.
What we watch for you
- Cost per new client
Ad spend divided by new client bookings, so you know whether advertising is paying for itself.
- Owed program sessions
How many sessions are still unused on open programs, so a quiet week makes sense.
- Recording income
What digital sales bring in apart from live work, so passive income is visible on its own.
- The set-aside
What you will owe, tracked every month, so April is a number you already knew.
Ask Gus
Things hypnotherapists ask Gus.
Text him like you would text anybody. He answers in plain English, and when a question is above his pay grade, an accountant looks and gets back to you.
I checked it against new program bookings, and cost per new client is about the same as last month. Spend went up, but so did results.
Only as each session happens. I am tracking the sessions still owed on those packages, so the income lands when the work actually does.
I flagged that program as guarantee-backed, so the refund gets handled cleanly without throwing off the months around it.
The tax side
The tax side of a hypnotherapy practice.
Most of what trips up a hypnotherapist is timing on program income and knowing which marketing and equipment costs are deductible.
What your return has to get right
Your accountant signs it, so it gets done right the first time.
- Self-employment taxWorking for yourself means paying both halves of Social Security and Medicare, 15.3 percent total, on top of income tax. The set-aside is built to cover it.
- Advertising deductionsGoogle and social ad spend used to find clients is usually fully deductible as a marketing cost, and worth tracking closely since it is often a large expense here.
- The pass-through deductionMost solo practitioners can take up to 20 percent of business profit off their taxable income. It comes out right when the books are right all year.
- Quarterly estimated paymentsWith no employer withholding anything, most independent practitioners pay estimated tax four times a year, on April 15, June 15, September 15, and January 15.
Deductions hypnotherapists miss
Your bookkeeper knows what to look for in your statements. You never have to.
- Google and social ad spend
- Office rent
- Recording and audio equipment
- Booking software
- Liability insurance
- Certification renewal fees
- Continuing education courses
- Website hosting
- Business cards and signage
- Professional association dues
General information about 2026 federal rules, not advice for your business. Your accountant looks at your actual numbers before anything gets filed.
All year, not just April
A hypnotherapy practice's year, kept every month.
New Year resolutions bring a rush of quit-smoking and weight loss bookings, and the rest of the year runs steadier. Your team keeps you ahead of the tax calendar through both. Every month in between, your bookkeeper closes the books and speaks up the moment something looks off.
- January
Plan the year
New Year program bookings get counted right, last year's return gets started, and a monthly set-aside gets planned so April is already handled.
- April
Filed. Done.
Your return is filed and signed. No surprise bill, because the set-aside has been running since January.
- July
Halfway check
Where you stand, what you will owe, and whether ad spend is still paying off the way it did in January.
- October
Before the year closes
Gus looks at whether new recording equipment or a bigger ad budget is worth setting up before December.
What you get
What you pay depends on what your business needs, and it does not move after that, busy season or slow. No hourly bills, no surprise invoices, no setup fee.
Book a call- Monthly bookkeeping
Every transaction sorted into categories set up for hypnotherapists. You never categorize a thing.
- An accountant checks every transaction
Real review, every month, before your books close. Not a spot check.
- Your business tax return, filed
Prepared, reviewed, and signed by that same accountant every year.
- The monthly number
What you made, what you spent, what to set aside for taxes.
- Your own bookkeeper
A real person assigned to your business, in the app whenever you need them. No hold music.
- On your books all year
Every month, not just in April. Your team speaks up whenever something is worth your attention.
- Cancel any time
No contract. No cancellation call. Your books are yours.
Straight answers
Questions hypnotherapists ask first.
How does Gus handle multi-session program packages?
He tracks how many sessions are still owed on a program and counts each one as income only as it happens, so a big package sale does not inflate the month it was sold.
I spend a lot on Google ads. Can Gus tell me if it's working?
He tracks ad spend against new client bookings, so you can see cost per new client over time, not just a rising bill with no context.
I offer a money-back guarantee on my quit-smoking program. How does that get handled?
Gus flags guarantee-backed programs, so if a refund happens, it gets recorded cleanly instead of throwing off the months around it.
I sell self-hypnosis recordings online. Does that count differently than sessions?
It is still business income, but Gus keeps it in its own line so you can see how much of your business runs without you doing live work.
My income spikes every January with New Year clients. Is that a problem?
No. Gus tracks program income as it is delivered, so the spike reads as real seasonal demand, not a bookkeeping mismatch.
Is a real accountant checking my books?
Yes. You get your own bookkeeper, Gus does the first pass on every transaction, and an accountant checks every one before your month closes. That same accountant prepares, signs, and files your business return. Goatkeeper is not a CPA firm, and we never pretend a person looked when they did not.
What does it cost, and can I cancel?
It starts at $197 a month, depending on what your business needs. No setup fee, no hourly bills, no contract. Cancel any time from the app, and your books go with you.
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What makes a bookkeeper worth paying for Every business we keep books for
Book a call
Pick a time. That's the whole signup.
Fifteen minutes with a real person on our team. They look at where your books are, tell you straight what it takes to get caught up, and get you set up on the spot if it fits.
- $197 a month to start
- An accountant on every transaction
- Cancel whenever